Udo's Choice
2011
Description
The rebrand and rollout of Udo’s Choice communications. In such a crowded market of healthcare products offering numerous choice to the consumer, this brand needed a big facelift! We adopted a friendly lifestyle approach across all communications including literature, advertising and digital.
Fields
Art Direction, Copywriting, Package Design
- Udo's Choice
Creating cut through in a cluttered environment - The rebrand and rollout of Udo’s Choice communications. In such a crowded market of healthcare products offering numerous choice to the consumer, this brand needed a big facelift! We adopted a friendly lifestyle approach across all communications including literature, advertising and digital.
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Following a brand strategy review with Bradley McGurk, we had the opportunity to rebrand Colortrend. With the previous design spanning 25 years, Irish paint manufacturer, Colortrend, realised it was about time for a major rebrand. The entire brand needed repositioned to include the identity and visual language, packaging for all it’s product ranges, brochures, livery and signage.
Women are a key customer for Colortrend’s mainstream ranges. A feminine tactile approach needed to be adopted for these products, as did a quality look and feel to reflect Colortrend’s higher market price.
Builders and tradesmen also amass a big audience for its woodcare and primer ranges. These products therefore needed to have masculine appeal.
SOLUTION
• A contemporary yet classical identity that will stand the test of time
• An icon system for the mainstream ranges aimed to a feminine audience
• The masculine products feature strong colours and robust typography.
The current sales are testament to how the rebranding has performed.Art Direction, Branding, Package Design2011 -
Food & You are independent nutritionists focused on helping people understand food, manage their diets and learn new recipes. We created a friendly identity and visual language that represented them, their mantra for a balanced lifestyle and the enjoyment everyone should get from eating good food!
It has just won a Design and Design award – a prestigious European design award, and will be published in the Design and Design book of 2011.Branding, Graphic Design, Typography2011 -
Cruickshank Intellectual Property Attorneys, founded in 1928, approached us for an identity that would bring their 8 decades of experience into today’s marketplace. Our task was to rejuvenate the brand and help it become a truly differentiated provider of Intellectual Property Services in today’s marketplace.
It’s no secret that, traditionally, the image and profile of the patent attorney has been less than inspiring. Bulging filing cabinets and old-fashioned attorneys spring to mind...
A difficult challenge lay ahead! We needed to successfully create an identity that married the old with the new. How do you create a logo for a company that’s 80 years old?
A logo itself isn’t the only way to define a brand or company. Shapes, colour, images, typography, graphic devices all have a part to play. We used a combination of these elements to create an identity and visual language that speaks for Cruickshank. The result is a classical yet contemporary identity, refreshing use of colour for it’s industry, an established look across all communications, and a library of fresh friendly photography.Branding, Art Direction, Typography2011 -
New Horizon Youth Centre is a day centre in London, working with young people who are vulnerable, homeless or at risk. They offer everything from housing advice to support with education, counselling to cookery classes.
Our response was to firstly create a brand story, positioning the charity as 'Creating Positive Futures'. We then created a complete new identity and visual system that communicates positivity and the friendly approachable culture of the centre. The identity and visual language were based on the idea of a transport map as most of the young people arriving to the centre found their way there via public transport and for some it was their first time in the city trying to find their way in the urban jungle. The map represents where each young person may have got on at the start of their journey to an improved life chance of a bright new future. Most recently, Sarah Brown opened their new state of the art centre where we were responsible for their internal way finding system.
"Wemakedesign has gone way beyond the call of duty in designing our new logo, it’s clear, crisp, vibrant and all embracing and says what we wanted it to say about the work we do – creating positive futures for young vulnerable people. I can’t recommend them too highly.”
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Team Lorraine Mulligan are estate agents and auctioneers within the RE/MAX organisation.
Lorraine and her team’s passion for property is long standing with unparalleled service levels. They strive to be ahead of their competition at all times, so approached us to design their identity and corporate literature.
In developing their visual language, it was agreed that these key words – passionate, committed, dedicated, leading, people- orientated, professional, captured the essence of Team Lorraine Mulligan. We used these as criteria in the delivery of the identity and it’s printed communications.
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Northern Quarter brochure and identity for the Brand Union, a large established department store here in Dublin called Arnotts, who were redeveloping their store and creating a brand new shopping area and surrounding environment. An eye catching brochure and identity for the new scheme was called for, titled Northern Quarter.
The brochure contained an overview of the store, the area, various maps, cad drawings and lifestyle shots. We felt the elements were quite disparate in style so developed a font based on the idea of mapping and scaffolding. This would then be used in an illustrative manner to bring everything together, it was also used to create a sense of ambiguity and theatre. The font was used as headlines and as a pattern on the front that was debossed and foiled into a beautiful tactile gf smith stock called Pergrina ruby red, a metallic paper that looks like a christmas bauble. All in all, great fun to do.Graphic Design, Typography, Art Direction2009 -
Ivertec is a leading Irish developer of information management software. We were delighted to be commissioned to rebrand Ivertec and their innovative products.With exciting new opportunities for learning, it was important to reflect that Ivertec is bringing about innovative change both through it’s own brand and it’s product Anseo.
Anseo (pronounced on-shuh) is the gaelic word for present, it's the word announced in response to the school roll call. We were commissioned to create an identity for a new school software package to monitor childrens attendance, our response was a hand raised in a stylised 'A'. The visual language was based on a series of icons we developed to be in sympathy with the identity all related to education and schooling.Graphic Design, Branding, Illustration2009 -
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Identity creation and rebranding for a range of Aldi Ireland’s own brand products. Our task is to communicate quality produce and to create a real Irish authenticity to their products of which 40% are Irish.
With a wide range of products available within the Lynch's brand – from traditional batch to Indian naans, we devised a simple yet flexible system, to provide a cohesive visual language to all packaging. Just the right amount of authenticity and provenance was required so that customers would easily be able to choose their favourite local bread at a glance.Branding, Package Design, Art Direction2011 -
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As major players in facilities management, it was important to reflect a confident consistent image in all of Acuman’s communications. A strong colour palette, accessible photography and clean typography all helped in successfully achieving just that.Art Direction, Branding, Graphic Design2011 -
Paula came to us when she simply needed to increase awareness of her business. It was soon decided that the previous brand needed an overhaul starting with a name change. The brand needed repositioned to reflect Paula’s work ethic and beliefs – authoritative, caring, passionate, excellence and her no-nonsense approach.
Clear branding that is friendly and appealing together with an online presence gives her business the added credibility and visibility that was required. The result is a fresh, contemporary identity and visual language that exudes health, vitality, growth and well-being.Art Direction, Branding, Graphic Design2011 -
Crothers Security are a family run business offering a one stop security shop for both commercial and domestic customers. Our task was to rejuvenate the brand and help it become widely known, easily identifiable and become a top security provider.
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Noel
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Christmas CardIllustration2010
