Cruickshank Intellectual Property Attorneys, founded in 1928, approached us for an identity that would bring their 8 decades of experience into today’s marketplace. Our task was to rejuvenate the brand and help it become a truly differentiated provider of Intellectual Property Services in today’s marketplace.

It’s no secret that, traditionally, the image and profile of the patent attorney has been less than inspiring. Bulging filing cabinets and old-fashioned attorneys spring to mind...

A difficult challenge lay ahead! We needed to successfully create an identity that married the old with the new. How do you create a logo for a company that’s 80 years old?

A logo itself isn’t the only way to define a brand or company. Shapes, colour, images, typography, graphic devices all have a part to play. We used a combination of these elements to create an identity and visual language that speaks for Cruickshank. The result is a classical yet contemporary identity, refreshing use of colour for it’s industry, an established look across all communications, and a library of fresh friendly photography.

New Horizon Youth Centre is a day centre in London, working with young people who are vulnerable, homeless or at risk. They offer everything from housing advice to support with education, counselling to cookery classes.

Our response was to firstly create a brand story, positioning the charity as 'Creating Positive Futures'. We then created a complete new identity and visual system that communicates positivity and the friendly approachable culture of the centre. The identity and visual language were based on the idea of a transport map as most of the young people arriving to the centre found their way there via public transport and for some it was their first time in the city trying to find their way in the urban jungle. The map represents where each young person may have got on at the start of their journey to an improved life chance of a bright new future. Most recently, Sarah Brown opened their new state of the art centre where we were responsible for their internal way finding system.

"Wemakedesign has gone way beyond the call of duty in designing our new logo, it’s clear, crisp, vibrant and all embracing and says what we wanted it to say about the work we do – creating positive futures for young vulnerable people. I can’t recommend them too highly.”
Jon Snow, Journalist/TV presenter and chairman of NHYC

Our task for HB Iceberger was to modernize the brand, whilst remaining loyal to the existing customer base and above all create awareness of this nostalgic product.

Team Lorraine Mulligan are estate agents and auctioneers within the RE/MAX organisation.
Lorraine and her team’s passion for property is long standing with unparalleled service levels. They strive to be ahead of their competition at all times, so approached us to design their identity and corporate literature.

In developing their visual language, it was agreed that these key words – passionate, committed, dedicated, leading, people- orientated, professional, captured the essence of Team Lorraine Mulligan. We used these as criteria in the delivery of the identity and it’s printed communications.

A fresh approach to the property market. Not a house in sight!

Ivertec is a leading Irish developer of information management software. We were delighted to be commissioned to rebrand Ivertec and their innovative products.With exciting new opportunities for learning, it was important to reflect that Ivertec is bringing about innovative change both through it’s own brand and it’s product Anseo.

Anseo (pronounced on-shuh) is the gaelic word for present, it's the word announced in response to the school roll call. We were commissioned to create an identity for a new school software package to monitor childrens attendance, our response was a hand raised in a stylised 'A'. The visual language was based on a series of icons we developed to be in sympathy with the identity all related to education and schooling.

While working with Image Now in Dublin, we had the opportunity to design the Eircom annual reports. We used this opportunity to move the reports on from purely facts and figures, and use them as a vehicle to talk about what the company is about, what is does and how it is intrinsic to the community. Photography was commissioned from Trevor Hart (www.trevorhart.com) and Alex Telfer (www.alextelfer.com).

Ivertec is a leading Irish developer of information management software. We were delighted to be commissioned to rebrand Ivertec and their innovative products.

Acuman Facilities Management, formerly known as BSFM, contacted us when they were undergoing a name change. The new name required a new identity and visual language, a suite of corporate literature, stationery, livery, signage and uniforms. The new name ‘Acuman’ together with the new identity needed to reflect a progressive dynamic company who could sit proudly in the international arena whilst also retaining and remaining loyal to its existing customer base.

As major players in facilities management, it was important to reflect a confident consistent image in all of Acuman’s communications. A strong colour palette, accessible photography and clean typography all helped in successfully achieving just that.

Crothers Security are a family run business offering a one stop security shop for both commercial and domestic customers. Our task was to rejuvenate the brand and help it become widely known, easily identifiable and become a top security provider.

Before a new logo, before stationery, before a fleet of livery, we asked a lot of questions. We received one resounding answer: because security comes first. With the strapline firmly set, the next thing we set about doing was simplifying the identity. We created an identity that exuded strength, protection and above all, security. All communications were carefully considered and no detail left unnoticed, down to the individual business cards, which have a tentfold opening and closing mechanism.

John Sheridan has been a butcher for almost 20 years. His company offers a wide range of quality meats for both personal consumption and commercial catering at an affordable price.

In developing the identity and visual language, it was agreed that these keywords – professional, quality, affordable, people-orientated and dependable captured the essence of John’s Meat Company.

Strong typography along with a quirky illustrative approach certainly gives John the edge over his competitors.

A lovely commission to create a bespoke identity for a new fashion brand. We created a unique typographic creation that feels modern, friendly and fresh.

Two completely new brands in Empire and Sterling which involved every step from strategy to actual bottle design and one iconic brand in VB. All completed in Melbourne Australia for Cato Purnell.