Aldi: Lynch's Breads
2011
Description
Identity creation and rebranding for a range of Aldi Ireland’s own brand products. Our task is to communicate quality produce and to create a real Irish authenticity to their products of which 40% are Irish.
With a wide range of products available within the Lynch's brand – from traditional batch to Indian naans, we devised a simple yet flexible system, to provide a cohesive visual language to all packaging. Just the right amount of authenticity and provenance was required so that customers would easily be able to choose their favourite local bread at a glance.
With a wide range of products available within the Lynch's brand – from traditional batch to Indian naans, we devised a simple yet flexible system, to provide a cohesive visual language to all packaging. Just the right amount of authenticity and provenance was required so that customers would easily be able to choose their favourite local bread at a glance.
Fields
Branding, Package Design, Art Direction
- Lynch's Breads
Creating Real Irish Authenticity - Identity creation and rebranding for a range of Aldi Ireland’s own brand products. Our task is to communicate quality produce and to create a real Irish authenticity to their products of which 40% are Irish.
With a wide range of products available within the Lynch's brand – from traditional batch to Indian naans, we devised a simple yet flexible system, to provide a cohesive visual language to all packaging. Just the right amount of authenticity and provenance was required so that customers would easily be able to choose their favourite local bread at a glance. 
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SOLUTION
• A contemporary yet classical identity that will stand the test of time
• An icon system for the mainstream ranges aimed to a feminine audience
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PostersGraphic Design, Design, Information Architecture2009