Crothers
2011
Description
Crothers Security are a family run business offering a one stop security shop for both commercial and domestic customers. Our task was to rejuvenate the brand and help it become widely known, easily identifiable and become a top security provider.
Before a new logo, before stationery, before a fleet of livery, we asked a lot of questions. We received one resounding answer: because security comes first. With the strapline firmly set, the next thing we set about doing was simplifying the identity. We created an identity that exuded strength, protection and above all, security. All communications were carefully considered and no detail left unnoticed, down to the individual business cards, which have a tentfold opening and closing mechanism.
Before a new logo, before stationery, before a fleet of livery, we asked a lot of questions. We received one resounding answer: because security comes first. With the strapline firmly set, the next thing we set about doing was simplifying the identity. We created an identity that exuded strength, protection and above all, security. All communications were carefully considered and no detail left unnoticed, down to the individual business cards, which have a tentfold opening and closing mechanism.
Fields
Branding, Creative Direction, Graphic Design
- Crothers
Identity & visual language Crothers Security are a family run business offering a one stop security shop for both commercial and domestic customers. Our task was to rejuvenate the brand and help it become widely known, easily identifiable and become a top security provider.
Before a new logo, before stationery, before a fleet of livery, we asked a lot of questions. We received one resounding answer: because security comes first. With the strapline firmly set, the next thing we set about doing was simplifying the identity. We created an identity that exuded strength, protection and above all, security. All communications were carefully considered and no detail left unnoticed, down to the individual business cards, which have a tentfold opening and closing mechanism.
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Following a brand strategy review with Bradley McGurk, we had the opportunity to rebrand Colortrend. With the previous design spanning 25 years, Irish paint manufacturer, Colortrend, realised it was about time for a major rebrand. The entire brand needed repositioned to include the identity and visual language, packaging for all it’s product ranges, brochures, livery and signage.
Women are a key customer for Colortrend’s mainstream ranges. A feminine tactile approach needed to be adopted for these products, as did a quality look and feel to reflect Colortrend’s higher market price.
Builders and tradesmen also amass a big audience for its woodcare and primer ranges. These products therefore needed to have masculine appeal.
SOLUTION
• A contemporary yet classical identity that will stand the test of time
• An icon system for the mainstream ranges aimed to a feminine audience
• The masculine products feature strong colours and robust typography.
The current sales are testament to how the rebranding has performed.Art Direction, Branding, Package Design2011 -
Food & You are independent nutritionists focused on helping people understand food, manage their diets and learn new recipes. We created a friendly identity and visual language that represented them, their mantra for a balanced lifestyle and the enjoyment everyone should get from eating good food!
It has just won a Design and Design award – a prestigious European design award, and will be published in the Design and Design book of 2011.Branding, Graphic Design, Typography2011 -
Cruickshank Intellectual Property Attorneys, founded in 1928, approached us for an identity that would bring their 8 decades of experience into today’s marketplace. Our task was to rejuvenate the brand and help it become a truly differentiated provider of Intellectual Property Services in today’s marketplace.
It’s no secret that, traditionally, the image and profile of the patent attorney has been less than inspiring. Bulging filing cabinets and old-fashioned attorneys spring to mind...
A difficult challenge lay ahead! We needed to successfully create an identity that married the old with the new. How do you create a logo for a company that’s 80 years old?
A logo itself isn’t the only way to define a brand or company. Shapes, colour, images, typography, graphic devices all have a part to play. We used a combination of these elements to create an identity and visual language that speaks for Cruickshank. The result is a classical yet contemporary identity, refreshing use of colour for it’s industry, an established look across all communications, and a library of fresh friendly photography.Branding, Art Direction, Typography2011 -
New Horizon Youth Centre is a day centre in London, working with young people who are vulnerable, homeless or at risk. They offer everything from housing advice to support with education, counselling to cookery classes.
Our response was to firstly create a brand story, positioning the charity as 'Creating Positive Futures'. We then created a complete new identity and visual system that communicates positivity and the friendly approachable culture of the centre. The identity and visual language were based on the idea of a transport map as most of the young people arriving to the centre found their way there via public transport and for some it was their first time in the city trying to find their way in the urban jungle. The map represents where each young person may have got on at the start of their journey to an improved life chance of a bright new future. Most recently, Sarah Brown opened their new state of the art centre where we were responsible for their internal way finding system.
"Wemakedesign has gone way beyond the call of duty in designing our new logo, it’s clear, crisp, vibrant and all embracing and says what we wanted it to say about the work we do – creating positive futures for young vulnerable people. I can’t recommend them too highly.”
Jon Snow, Journalist/TV presenter and chairman of NHYCBranding, Graphic Design, Illustration2010 -
In a world of tired, blue, masculine identities, we created a simple, fresh, modern image for this start-up business. This brand new company, with many years experience needed excellent standout as well as to be seen as fresh, accessible and innovative.Branding, Graphic Design, Interaction Design2010 -
Dutch Gold is a premium Belgium beer distributed in Ireland by Comans where it is the third most popular beer on the market. The task was to strengthen the brand without losing its solid core customers in the process. The Dutch Gold type was strengthened and made more distinctive, the label was given a recognisable chevron shape to create more shelf shout. The beloved pirate illustration was given a complete overhaul and made into an iconic figure that could become the figurehead for Dutch Gold and applied everywhere. The design was successfully applied to cans and multi-packs.Branding, Graphic Design, Package Design2010 -
Our task for HB Iceberger was to modernize the brand, whilst remaining loyal to the existing customer base and above all create awareness of this nostalgic product.Branding, Package Design, Photo Illustration2011 -
Team Lorraine Mulligan are estate agents and auctioneers within the RE/MAX organisation.
Lorraine and her team’s passion for property is long standing with unparalleled service levels. They strive to be ahead of their competition at all times, so approached us to design their identity and corporate literature.
In developing their visual language, it was agreed that these key words – passionate, committed, dedicated, leading, people- orientated, professional, captured the essence of Team Lorraine Mulligan. We used these as criteria in the delivery of the identity and it’s printed communications.
A fresh approach to the property market. Not a house in sight!Branding, Print Design, Art Direction2011 -
Aldi tasked us with the creation of a range of children's yogurts as an extension of the Irish Liskeel Yogurt range we had previously created. We set about bringing the packaging to life with friendly type, some introductory gaelic and bespoke colourful cows!Branding, Illustration, Package Design2011 -
Northern Quarter brochure and identity for the Brand Union, a large established department store here in Dublin called Arnotts, who were redeveloping their store and creating a brand new shopping area and surrounding environment. An eye catching brochure and identity for the new scheme was called for, titled Northern Quarter.
The brochure contained an overview of the store, the area, various maps, cad drawings and lifestyle shots. We felt the elements were quite disparate in style so developed a font based on the idea of mapping and scaffolding. This would then be used in an illustrative manner to bring everything together, it was also used to create a sense of ambiguity and theatre. The font was used as headlines and as a pattern on the front that was debossed and foiled into a beautiful tactile gf smith stock called Pergrina ruby red, a metallic paper that looks like a christmas bauble. All in all, great fun to do.Graphic Design, Typography, Art Direction2009 -
Ivertec is a leading Irish developer of information management software. We were delighted to be commissioned to rebrand Ivertec and their innovative products.With exciting new opportunities for learning, it was important to reflect that Ivertec is bringing about innovative change both through it’s own brand and it’s product Anseo.
Anseo (pronounced on-shuh) is the gaelic word for present, it's the word announced in response to the school roll call. We were commissioned to create an identity for a new school software package to monitor childrens attendance, our response was a hand raised in a stylised 'A'. The visual language was based on a series of icons we developed to be in sympathy with the identity all related to education and schooling.Graphic Design, Branding, Illustration2009 -
While working with Image Now in Dublin, we had the opportunity to design the Eircom annual reports. We used this opportunity to move the reports on from purely facts and figures, and use them as a vehicle to talk about what the company is about, what is does and how it is intrinsic to the community. Photography was commissioned from Trevor Hart (www.trevorhart.com) and Alex Telfer (www.alextelfer.com).Art Direction, Graphic Design, Illustration2011 -
Identity creation and rebranding for a range of Aldi Ireland’s own brand products. Our task is to communicate quality produce and to create a real Irish authenticity to their products of which 40% are Irish.
With a wide range of products available within the Lynch's brand – from traditional batch to Indian naans, we devised a simple yet flexible system, to provide a cohesive visual language to all packaging. Just the right amount of authenticity and provenance was required so that customers would easily be able to choose their favourite local bread at a glance.Branding, Package Design, Art Direction2011 -
Identity submission for the Queen Rania FoundationGraphic Design2010 -
Ivertec is a leading Irish developer of information management software. We were delighted to be commissioned to rebrand Ivertec and their innovative products.Graphic Design, Branding2009 -
Acuman Facilities Management, formerly known as BSFM, contacted us when they were undergoing a name change. The new name required a new identity and visual language, a suite of corporate literature, stationery, livery, signage and uniforms. The new name ‘Acuman’ together with the new identity needed to reflect a progressive dynamic company who could sit proudly in the international arena whilst also retaining and remaining loyal to its existing customer base.
As major players in facilities management, it was important to reflect a confident consistent image in all of Acuman’s communications. A strong colour palette, accessible photography and clean typography all helped in successfully achieving just that.Art Direction, Branding, Graphic Design2011 -
The rebrand and rollout of Udo’s Choice communications. In such a crowded market of healthcare products offering numerous choice to the consumer, this brand needed a big facelift! We adopted a friendly lifestyle approach across all communications including literature, advertising and digital.Art Direction, Copywriting, Package Design2011 -
Paula came to us when she simply needed to increase awareness of her business. It was soon decided that the previous brand needed an overhaul starting with a name change. The brand needed repositioned to reflect Paula’s work ethic and beliefs – authoritative, caring, passionate, excellence and her no-nonsense approach.
Clear branding that is friendly and appealing together with an online presence gives her business the added credibility and visibility that was required. The result is a fresh, contemporary identity and visual language that exudes health, vitality, growth and well-being.Art Direction, Branding, Graphic Design2011 -
John Sheridan has been a butcher for almost 20 years. His company offers a wide range of quality meats for both personal consumption and commercial catering at an affordable price.
In developing the identity and visual language, it was agreed that these keywords – professional, quality, affordable, people-orientated and dependable captured the essence of John’s Meat Company.
Strong typography along with a quirky illustrative approach certainly gives John the edge over his competitors.Branding, Typography, Illustration2011 -
Identity system & framework for a new business initiative – a series of websites revolving around different aspects of peoples lives. All encompassing; outdoors; indoors; activities and hobbies.
An important part of this project was to plan out a unique visual language and system that could work across a number of brands whilst also allowing for each entity to have it's own unique face, reflective of what it encompassed. The launch identity was Gardeners Life.Art Direction, Branding, Graphic Design2011 -
Noel
Identity & visual language
A simple but clever identity, for an independent house painter. Noel Devereux is an unlikely looking house painter – a shaved headed biker! He is however, meticulous about his work, leaving the owner's home cleaner afterwards than when he arrived. Noel was starting out and wanted a calling card that people would remember.
This identity has won numerous awards and scooped the European Eulda Best of Nation Award in 2006.Branding, Graphic Design, Icon Design2011 -
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Christmas CardIllustration2010
