New Horizon Youth Centre is a day centre in London, working with young people who are vulnerable, homeless or at risk. They offer everything from housing advice to support with education, counselling to cookery classes.

Our response was to firstly create a brand story, positioning the charity as 'Creating Positive Futures'. We then created a complete new identity and visual system that communicates positivity and the friendly approachable culture of the centre. The identity and visual language were based on the idea of a transport map as most of the young people arriving to the centre found their way there via public transport and for some it was their first time in the city trying to find their way in the urban jungle. The map represents where each young person may have got on at the start of their journey to an improved life chance of a bright new future. Most recently, Sarah Brown opened their new state of the art centre where we were responsible for their internal way finding system.

"Wemakedesign has gone way beyond the call of duty in designing our new logo, it’s clear, crisp, vibrant and all embracing and says what we wanted it to say about the work we do – creating positive futures for young vulnerable people. I can’t recommend them too highly.”
Jon Snow, Journalist/TV presenter and chairman of NHYC

Team Lorraine Mulligan are estate agents and auctioneers within the RE/MAX organisation.
Lorraine and her team’s passion for property is long standing with unparalleled service levels. They strive to be ahead of their competition at all times, so approached us to design their identity and corporate literature.

In developing their visual language, it was agreed that these key words – passionate, committed, dedicated, leading, people- orientated, professional, captured the essence of Team Lorraine Mulligan. We used these as criteria in the delivery of the identity and it’s printed communications.

A fresh approach to the property market. Not a house in sight!

While working with Image Now in Dublin, we had the opportunity to design the Eircom annual reports. We used this opportunity to move the reports on from purely facts and figures, and use them as a vehicle to talk about what the company is about, what is does and how it is intrinsic to the community. Photography was commissioned from Trevor Hart (www.trevorhart.com) and Alex Telfer (www.alextelfer.com).

Acuman Facilities Management, formerly known as BSFM, contacted us when they were undergoing a name change. The new name required a new identity and visual language, a suite of corporate literature, stationery, livery, signage and uniforms. The new name ‘Acuman’ together with the new identity needed to reflect a progressive dynamic company who could sit proudly in the international arena whilst also retaining and remaining loyal to its existing customer base.

As major players in facilities management, it was important to reflect a confident consistent image in all of Acuman’s communications. A strong colour palette, accessible photography and clean typography all helped in successfully achieving just that.

Identity system & framework for a new business initiative – a series of websites revolving around different aspects of peoples lives. All encompassing; outdoors; indoors; activities and hobbies.

An important part of this project was to plan out a unique visual language and system that could work across a number of brands whilst also allowing for each entity to have it's own unique face, reflective of what it encompassed. The launch identity was Gardeners Life.

Identity for a gentlemans barber based by the sea!